I think this is a new product from Jack n Jill and similar to Oishi pillows. This is a crunchy snacks filled with creamy cheese. Comparing it to Oishi, (I hope I remember the taste of Oishi Pillows cheese filled crackers) I think the difference from Jack n Jill Poppins is the flavor which is more sharp, the texture is smoother and there is a little cheese powder coating.

I only saw a small 35 gram pack in the supermarket but maybe there is a bigger one being sold too. This is a good strategy, experimenting if the market will bite into this so they sell it in small packs or maybe because of our economy, most people can only afford small quantities.

Product Name: Poppins– Cheese Filled Crunchy Snack
Type of Product: Cheese Filled Crunchy Snack
Flavor: Cheese
Net Weight: 35 grams(1.23 OZ.)
Store: Pure Gold TayTay
Date of Purchase: September 18, 2008
Ingredients: Corn, Vegetable Oil (Palm, Palm Olein, Coconut Oil or Combination), Whey Powder, Maltodextrin, Wheat Flour, sugar, Rice Flour, Soya flour, seasoning (Cheese Powder, Sugar, Salt, Whey Powder, Maltodextrin, Monosodium Glutamate, Hydrolyzed Soy protein, Citric Acid, Artificial Colors with Lake Yellow #5 (Tartrazine), Anticaking Agent, Natural and Artificial Flavor), Iodized Salt, Baking Powder, emulsifiers with Soya Lecithin and Artificial Color.
Manufacturer: UNIVERSAL ROBINA CORPORATION – 110 E. Rodriguez Jr. Ave., Libis, Quezon City, Metro Manila, Philippines

To see the contents, just look at the photo below: